3D TV

Global 3D TV Market To Grow 5-Fold In 2011: iSuppli

The global 3D television market will grow more than 5-fold to account for 11 percent of flat-screen TV sales this year, as prices fall sharply and manufacturers add the function as an add-on feature, research firm IHS iSuppli predicted on Friday.

It projected 3D TV shipments would rise to 23.4 million units this year from last year’s 4.2 million units, gaining further to 159 million units in 2015. By that time, iSuppli said, 3D TVs would account for more than half of global flat-panel shipments. Read more…

Global Spending On Blu-ray 3D Booming Thanks To PlayStation 3

PS3

One of the reasons 3D TV sales got off to a slow start was because of lack of content. Those gamers and early adopters who picked up a new 3D TV to try out their PlayStation 3 stereoscopic upgrade had very little to watch on it, or play. But with Hollywood now starting to release some of its biggest 3D movies on Blu-ray 3D, IHS Screen Digest research predicts that Blu-ray 3D (BD3D) sales will explode in the U.S. and major European economies this year.

“We certainly view gaming and video content as equal drivers of the 3D experience, and we know that the PlayStation 3 is the device that most people are choosing as their 3D player for the living room because it plays such a variety of 3D content,” said John Koller, Director of Hardware Marketing, Sony Computer Entertainment America. Read more…

How 3D TV Works

According to PC World:

If you want to see a 3D image in a 2D plane (on your HDTV), you need a way to show your eyes slightly different images—that’s how you “trick” your brain into perceiving depth. The easiest way to do this is to wear glasses that can help to present a different image to each eye. (Smaller displays, such as the one found on the Nintendo 3DS, don’t need glasses because the display itself is designed to show each eye a slightly different image, but this technology doesn’t work well enough for larger displays quite yet.) Read more…

What Turns People Off From Buying 3D TV

Try as they might, Panasonic and Sony have yet to convince consumers that 3D TV is a necessity.

Released today, a new study commissioned by The NPD Group found that while people know more about 3D TV now, they’re not generally any more convinced of why they need one.

A year and a half into the 3D TV era kicked off by Sony and Panasonic and since joined by others, 45 percent of people who said they wouldn’t buy a 3D TV said the reason is it is too expensive. And 42 percent of people said the reason they wouldn’t buy one is because they don’t want to wear glasses. That’s an increase in both categories–just six months earlier only 37 percent said price was the inhibiting factor in their purchase, and 32 percent said wearing glasses was. But interestingly, the increase of people who were hung up on 3D glasses was larger than people who thought the TVs were too expensive.

This NPD study follows a survey Nielsen conducted last fall that found, among other things, that 90 percent of respondents said they wouldn’t want to wear glasses for 3D TV because it would hinder multitasking–like working on a laptop, or other things people generally do while sitting in front of the TV.

And therein lies the main problem with 3D TV. The prices of the sets will eventually fall–in fact it’s already happening, more on that in a moment–but we’re still not that close to not wearing 3D glasses while watching a 3D television at home. And unlike HDTV, which went from the new must-have feature to commodity item in less than half a decade, 3D TV still doesn’t feel like it’s anywhere near becoming as ubiquitous as HD despite the best efforts of TV makers.

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Digital TV group puts in place 3D standard

The souls that supervised the DVB digital TV specification have approved of the standard that has been proposed for the broadcast of 3D footage.

Though DVB-3D TV was designed out last year, it came to completion only a month before. The organization of DVB now backs the proposal, which indicates to the fact that it can be formally added to the DVB standards and join in with the likes of DVB-S for satellite broadcasting, DVB-T2 for terrestrially transmitted HD content and DVB-H, the scheme for sending telly programs to hand-helds.

The DVB organization passed out this information of them submitting DVB-3D TV to the European Telecommunications Standards Institute (ETSI) for some formal standardization.

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3D TV: Can you see it yet?

‘Early adopters’ – the geeks who have every gadget first – always pay the price. That has never been truer than with 3D. The first 3D TVs launched in the UK last spring, with an average price of £2,000.

The 2011 ranges are getting nearer the £1,000 mark and include a lot more choices of screen size. Neverthless, 3D is still very much a premium option – analysts predict it’ll take until 2014 for even 30 per cent of TV sales to be of 3D sets.

There will at least be something to watch, though. Read more…

Glasses Free 3D killing 3D TV Market

With the advent of 3D TV’s the general public have taken to the new technology, however there is now something that looks to put a stop to 3D TV!

No one likes to buy something that’s out of date, however the risk of 3D TV is high at the moment! Imagine inviting your friends round to watch the latest 3D Movie only to ask them to put on some £200 3D Glasses! Looking blankly at you they ask “Why? Don’t you have the latest 3D TV?”

Every week there is a news article talking about “Glasses Free 3D” (GF3D), basically saying that the new range of 3D TV’s will not require you to wear glasses at all. Also with the invention and release of the Nintendo 3DS demonstrating that the technology is possible, consumers are worried about buying into 3D TV’s that currently require 3D glasses. Read more…

Largest LED 3D TV and slashed prices make things interesting

First, it was a race to the slimmest 3D LED TV, and now, it is a race to the biggest 3D LED TV.

Why? Because in this market, size means something. In this market, size means a cinema quality picture and design in the luxury of one’s home. It means life-size images popping off the screen. It means the pinnacle of home entertainment.

Never before has high definition and 3D been so readily available on the market. In 2010, between LCD and plasma displays, more than 248.43 million units were sold, up almost 18% from 2009. That is not to mention the record forth quarter in 2010 that saw more than 77.6 million units fly off the shelf.

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The future of 3D TV and internet-connected TV

As chief technology officer for Panasonic, Eisuke Tsuyuzaki has his finger on the pulse.

He’s widely credited with creating a unified standard for 3D Blu-ray and has been a major evangelist for Blu-ray within Hollywood’s creative community.

He’s also a card carrying member of the Academy of Television Arts and Sciences and sits on the board of the DEG (Digital Entertainment Group) studio think tank. What’s on his agenda today will probably be in your living room tomorrow.

Rather conveniently, he’s also a passionate and candid evangelist for technology. TechRadar caught up with him recently, to get his take of what’s on store for the future of home entertainment.

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Comcast’s new 3D channel is open for business

Despite a slower than expected race to adopt 3D TV in the home, content providers are still pushing to get as much 3D material out there as possible, and that move just took a big step forward with Comcast’s own 24/7 3D channel.

The network, Xfinity 3D, airs movies, sports, and music concerts, all filmed with high-tech 3D cameras and presented over the highest fidelity cable signal possible.

Comcast’s first major 3D broadcast was last year when it, along with every other major cable provider, presented the Master’s golf tournament. For some TV carriers, that was pretty much the only piece of 3D content that’s aired in the last year. For others, like DirecTV, it was only the beginning.

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