SAMSUNG OFFERS PRESCRIPTION EYEWEAR FOR 3D TV VIEWERS
Samsung Electronics Co., the world’s largest TV supplier by shipments, said Wednesday that it has launched 3D TV eyewear in a bid to induce more consumers to buy its latest flagship features.
Buyers of the South Korean maker’s 3D-equipped TVs can have their 3D spectacles prescribed by eyewear specialists at designated local shops, Samsung said in a statement.
The 3D capability, which gives multidimensional effects to flat-screen images, is touted by TV makers as a new technology that will fuel further demand in the industry. But obstacles, including the dearth of 3D content and the inconvenience of wearing special eyeglasses, were seen as delaying widespread popularity.
Samsung plans to offer two kinds of 3D eyewear for adults and children, it said.
After globally launching its 3D TV in March, Samsung’s sales of 3D TVs reached 1 million as of August. The company said earlier that it aims to sell 2 million sets globally.
